What is Balance in Design?

Balance refers to the distribution of visual weight across a design to create a sense of stability and harmony. It can be symmetrical (formal balance) or asymmetrical (informal balance), and involves the arrangement of elements based on their visual weight.

When to consider Balance?

Balance should be considered in all layout decisions, whether creating websites, print materials, or any visual composition. Different types of balance can convey different moods—symmetrical balance feels formal and stable, while asymmetrical balance feels dynamic and modern.

When might Balance be disrupted?

Imbalanced designs can feel unstable, chaotic, or uncomfortable to view. However, intentional imbalance can sometimes be used to create tension, draw attention, or convey specific emotions.

What is the importance of Balance in Layout & Composition?

Proper balance creates visual stability, guides viewer attention, establishes mood and tone, and ensures that designs feel complete and professional. It's fundamental to creating compositions that feel right to viewers.