What is a Funnel Chart?

A funnel chart displays values through a series of stages, typically showing a progressive decrease from one stage to the next. It's shaped like a funnel, with the widest part at the top representing the largest value, tapering down to smaller values.

When to use Funnel Charts?

Funnel charts are ideal for visualizing conversion processes, sales pipelines, website user flows, recruitment processes, or any sequential process where quantities decrease at each stage.

When might Funnel Charts be limiting?

Funnel charts assume a linear, sequential process and aren't suitable for processes where values might increase or where there are multiple paths through the stages.

What is the importance of Funnel Charts in Visualization?

Funnel charts clearly show where the biggest drop-offs occur in a process, making them invaluable for identifying bottlenecks and optimization opportunities in conversion processes.