What are Monthly Active Users (MAU)?

Monthly Active Users (MAU) is a metric that counts the number of unique users who engage with a product or service within a 30-day period. It's commonly used to measure user engagement and product growth, especially for digital products.

When to track Monthly Active Users?

MAU should be tracked consistently for digital products, social platforms, mobile apps, or SaaS products where ongoing engagement is important. It's particularly valuable for measuring growth trends and user engagement health.

When might MAU be insufficient?

MAU alone might not provide enough insight for products where daily engagement is critical, or where user quality matters more than quantity. It should be complemented with other engagement metrics.

What is the importance of Monthly Active Users in Analytics?

MAU provides a consistent measure of user base size, helps track growth trends, enables comparison with competitors, supports business valuation, and indicates overall product health and market penetration.