What is Quantitative Research?

Quantitative research is a systematic investigation that primarily focuses on quantifying relationships, behaviors, or phenomena. It utilizes statistical methods to collect and analyze numerical data, allowing researchers to uncover patterns and make generalizable conclusions about a population based on sample data.

When to use Quantitative Research?

Quantitative research is ideal when the goal is to quantify variables and uncover relationships between them. It is particularly useful in studies that require statistical analysis to support hypotheses or when the aim is to generalize findings to a larger population. This method is effective in areas such as market research, psychology, and social sciences.

When not to use Quantitative Research?

Quantitative research may not be suitable when the research question involves understanding complex human behaviors, emotions, or motivations that cannot be easily quantified. It is also less effective in exploratory research where the focus is on gaining insights rather than measuring variables statistically.

What is the anatomy of Quantitative Research?

The anatomy of quantitative research includes several key components: a clearly defined research question or hypothesis, a structured methodology for data collection (such as surveys or experiments), statistical analysis techniques for interpreting data, and a presentation of findings that emphasizes generalizable conclusions.