In User Research
What is a Survey?
A survey is a structured questionnaire designed to gather information from participants, often used in research to collect scalable data on various topics.
When to use a Survey?
Surveys are ideal for collecting data when you need to understand user preferences, behaviors, or opinions on specific subjects, especially when targeting a large audience.
When not to use a Survey?
Surveys may not be suitable when the information required is deeply qualitative or when in-depth insights are necessary, as they often limit responses to predefined options.
What is the anatomy of a Survey?
The anatomy of a survey typically includes an introduction, a series of structured questions (both closed and open-ended), demographic questions, and a conclusion or thank-you note to participants.