In Typography
What is Tracking?
Tracking, also known as letter-spacing, is the uniform adjustment of spacing between all characters in a block of text. Unlike kerning, which adjusts space between specific letter pairs, tracking affects the overall character spacing across entire words, sentences, or paragraphs.
When to use Tracking?
Tracking is useful for adjusting the overall density and readability of text. Positive tracking (increased spacing) can improve readability of small text or create a more open, elegant feel. Negative tracking (decreased spacing) can help fit more text in a space or create a more compact appearance.
When not to use extreme Tracking?
Extreme positive tracking can make words appear disconnected and harder to read as units, while extreme negative tracking can make characters overlap or appear too cramped.
What is the importance of Tracking in Typography?
Tracking affects the overall texture and readability of text blocks. It helps create visual hierarchy, mood, and can improve legibility when used appropriately. Proper tracking ensures text maintains its readability while achieving the desired visual effect.