What is Visual Hierarchy?

Visual hierarchy is the arrangement and presentation of design elements in a way that guides viewers through content in order of importance. It uses size, color, contrast, position, and other visual cues to create a clear path for the eye to follow.

When to establish Visual Hierarchy?

Visual hierarchy is essential in all design work, particularly for websites, marketing materials, presentations, and any content where you need to guide user attention and understanding. It should be planned from the beginning of the design process.

When might Visual Hierarchy be unclear?

Poor visual hierarchy occurs when elements compete for attention equally, when there's insufficient contrast between different levels of information, or when layout doesn't support the logical flow of content.

What is the importance of Visual Hierarchy in Layout & Composition?

Effective visual hierarchy improves user experience, increases comprehension, guides decision-making, and ensures that important information is noticed first. It's fundamental to successful communication through design.