Aiqi Zhang, a senior designer at Mother LA, approaches each project with a 'what if' mindset, exploring how ideas translate across different formats. Her portfolio spans brand identities, campaign systems, and typography, often blurring the line between digital and physical. Notable works include a custom typeface for Apple's holiday film that mimics felt textures, and a goldfish logo for a Chinese American restaura…

Zhang's process emphasizes deep research and conversation, ensuring that design decisions are rooted in strategy and emotional resonance. She believes the medium itself should be part of the story, not just a container. This philosophy results in work that feels tactile and conceptually rich, whether printed, woven, or interactive.