DzinerHub

DzinerHub

Ayong Son on leaving agency work to draw daily and build paper flower floors

Artist Ayong Son leaves agency life to embrace daily drawing and monumental hand-cut paper blooms.

Ayong Son on leaving agency work to draw daily and build paper flower floors

Artist Ayong Son leaves agency life to embrace daily drawing and monumental hand-cut paper blooms.

Huseyin Emanet

Huseyin Emanet

Founder of DzinerHub

Ayong Son on leaving agency work to draw daily and build paper flower floors

Illustration

Ayong Son’s move from Seoul client work to Berlin studio practice is a quiet manifesto for handmade image-making. Her daily five-drawing habit keeps ideas moving without perfectionism, while the shift from digital branding to physical paper pieces reframes craft as a lived, slow process.

Her large paper flowers sprawl across the floor with tape, sheeting and debris still in frame, turning process into subject. These are painstakingly assembled yet feel accidental, balancing precision with intuition. That unfinished quality gives the work an honesty that feels particularly resonant when every image can be reproduced.