Fictionist Studio’s Lunar New Year projects are a masterclass in turning tradition into tangible wonder. From mane-inspired red packets to scratch-off fortunes, each piece feels like a miniature world waiting to be discovered. The studio’s collaboration with a hairstylist for horse imagery shows a commitment to craft that elevates packaging to art.

What stands out is the interplay between concept and materiality. The spring-loaded kit for atmos Malaysia uses actual coils to symbolize resilience, while the snake-themed set invites recipients to scratch away foil as a metaphor for shedding the past. This is design that tells a story through every texture, fold, and reveal.