Design Bridge and Partners led the identity for Leone's Happiness Factory in Collegno, Turin: fourteen zones across 2,000 square metres, set beside a working production line. The visual language scales the 2022 packaging artwork up to architectural size, with illustrated lockers, oversized botanicals, and brass filigree borrowed from Turin's piazzas and arcades.

What holds attention is the refusal to let screens carry the story. Kinetic mechanics, tactile surfaces, an apothecary-style essences room, embossed sweet moulds and decades of tins in acrylic cases do the work. Outside, terracotta roof tiles dissolve into candy-striped cladding, giving the facade an odd, appetising logic of its own.