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Naked Paper's unbleached revolution: Otherway's rebrand of the bamboo toilet paper challenger

Naked Paper's rebrand by Otherway emphasizes sustainable bamboo toilet paper, showcasing an innovative approach to eco-friendly hygiene products.

Naked Paper's unbleached revolution: Otherway's rebrand of the bamboo toilet paper challenger

Naked Paper's rebrand by Otherway emphasizes sustainable bamboo toilet paper, showcasing an innovative approach to eco-friendly hygiene products.

by Emily

Monday, August 25, 2025

Naked Paper's unbleached revolution: Otherway's rebrand of the bamboo toilet paper challenger

In Inspiration

Naked Paper is shaking up the toilet paper industry with its innovative approach to bamboo toilet paper. Their recent rebrand, spearheaded by Otherway, emphasizes a commitment to sustainability and eco-friendliness without compromising on quality.

What makes Naked Paper stand out? First and foremost, it's unbleached. Traditional toilet paper often undergoes a bleaching process that can be harmful to the environment. By using unbleached bamboo, Naked Paper not only reduces its carbon footprint but also provides a product that is gentler on your skin.

The rebranding effort by Otherway aims to communicate this message clearly and compellingly. The new look and feel of Naked Paper reflect its core values – natural, sustainable, and innovative. They want consumers to feel good about their choices, knowing that their toilet paper is not only functional but also contributes to a healthier planet.

In a world where environmental concerns are more pressing than ever, Naked Paper’s unbleached revolution is a breath of fresh air. It’s a simple switch that doesn't just enhance your bathroom experience, but also plays a part in a larger movement towards sustainability. So next time you reach for toilet paper, consider going green with Naked Paper – your skin and the planet will thank you.