What is Click-Through Rate (CTR)?

Click-Through Rate (CTR) is the percentage of people who click on a specific link after seeing it, whether in an email, advertisement, search result, or social media post. It's calculated by dividing clicks by impressions and multiplying by 100.

When to optimize Click-Through Rate?

CTR optimization is important for email campaigns, paid advertising, search engine results, social media posts, and any marketing material where the goal is to drive traffic to a specific destination.

When might high CTR not matter?

High CTR alone isn't valuable if the traffic doesn't convert, if it's driving the wrong audience, or if the cost per click is too high relative to the value generated from those clicks.

What is the importance of Click-Through Rate in Marketing?

CTR indicates how compelling and relevant your marketing messages are, affects ad costs in platforms like Google Ads, influences organic search rankings, and serves as a key performance indicator for email marketing and digital advertising campaigns.