A highlighted container to draw attention to important content.

A contained unit that groups related content and actions.

Technique to shape information architecture by how users group and name content.

A horizontally scrollable set of items with snap points.

An input for selecting multiple independent options.

A compact element representing input, filter, or action.

The percentage of customers who stop using a product or service over a given period.

The percentage of people who click on a link after seeing it.

Schema for labeling qualitative data into themes.

Analyzing user behavior by grouping them based on shared characteristics or experiences.

Tracking how well different user groups retain over time since acquisition.

The luminance difference between colors that ensures readable text and accessible UI.

A control for selecting a color via spectrum or inputs.

The warmness or coolness of colors, affecting mood and perception.

An input with a dropdown of filtered options.

A quick launcher to search and execute app commands.

Colors that are opposite each other on the color wheel, creating high contrast.

The output or response generated by an AI model based on a given prompt.

The arrangement and organization of visual elements within a design space.

Measures the appeal and clarity of early-stage ideas.

A prompt that asks the user to confirm a critical action.

CSS conditions that style elements based on the size of their container, not the viewport.

A menu of actions relevant to the clicked item.

The amount of text an AI model can consider at once when generating responses.

Observe and ask questions in the user’s natural environment to understand workflows.

The difference between colors, crucial for readability and visual hierarchy.

A model showing the customer journey from initial interest to final conversion.

The percentage of visitors who complete a desired action on a website or campaign.

The cost to acquire one customer through marketing efforts.

A two‑dimensional CSS layout system for rows and columns.

A primary action designed to drive conversion.

The total cost of acquiring a new customer through marketing and sales efforts.

Visualization of stages, touchpoints, emotions, and opportunities across the end-to-end experience.

The total revenue a customer generates throughout their relationship with a business.