What is Cohort Retention?

Cohort retention tracks how well different groups of users (cohorts) retain over time since their initial acquisition or first use. It shows retention patterns for users acquired in different time periods, revealing trends and the impact of product changes.

When to analyze Cohort Retention?

Cohort retention analysis is valuable when measuring product improvements, comparing acquisition channels, understanding seasonal effects, evaluating feature launches, or assessing long-term business health.

When might Cohort Retention analysis be complex?

Cohort retention can be complex when sample sizes are small, when defining retention criteria, during periods of rapid product change, or when external factors significantly influence user behavior.

What is the importance of Cohort Retention in Analytics?

Cohort retention reveals long-term trends that overall metrics might hide, helps measure product-market fit, enables comparison of different user segments, guides product development priorities, and provides insights for forecasting and business planning.