What is Concept Testing?

Concept testing is a user research method that evaluates the appeal and clarity of early-stage ideas or concepts. It helps in understanding how potential users perceive a concept before it is fully developed.

When to use Concept Testing?

Concept testing should be used during the early stages of product development when ideas are still in their infancy. It is particularly useful for validating concepts, identifying potential issues, and gauging user interest before committing significant resources to development.

When not to use Concept Testing?

Concept testing may not be effective if the ideas are too vague or not well-defined, as it can lead to misleading feedback. Additionally, it should not replace more comprehensive user research methods once a product is nearing completion.

What is the anatomy of Concept Testing?

The anatomy of concept testing includes defining the target audience, creating a clear concept statement, developing a set of questions for feedback, and analyzing the results to make informed decisions about the concept's viability and potential improvements.