What is a Conversion Funnel?

A conversion funnel is an analytical model that tracks the customer journey from initial awareness or interest through various stages to final conversion. It visualizes where users drop off in the process and helps identify optimization opportunities.

When to analyze Conversion Funnels?

Conversion funnels should be analyzed when optimizing user experience, identifying bottlenecks in the customer journey, improving conversion rates, or understanding where marketing efforts should be focused.

When might Funnel Analysis be limited?

Traditional funnel analysis might be limited for complex customer journeys with multiple touchpoints, non-linear paths, or when users move back and forth between stages rather than following a linear progression.

What is the importance of Conversion Funnels in Analytics?

Conversion funnels help identify optimization opportunities, measure the effectiveness of different stages, guide product improvements, inform marketing strategies, and provide a framework for systematic conversion rate optimization.