What is Engagement Rate?

Engagement rate measures how actively users interact with content, a product, or platform. It can include actions like clicks, shares, comments, time spent, or specific feature usage, depending on the context and platform.

When to track Engagement Rate?

Engagement rate should be tracked for content marketing, social media, mobile apps, websites, or any platform where user interaction is important for success. It helps measure content effectiveness and user satisfaction.

When might Engagement Rate be misleading?

Engagement rate can be misleading if not properly defined for your context, if it includes non-meaningful interactions, or if it's measured without considering the quality or value of the engagement.

What is the importance of Engagement Rate in Analytics?

Engagement rate indicates content or product quality, predicts retention and loyalty, helps optimize content strategy, influences algorithm performance on social platforms, and provides insights into user satisfaction and product-market fit.