What is Evaluative Research?

Evaluative research is a systematic process that tests an idea or design against established criteria and hypotheses. It aims to assess the effectiveness, usability, and overall impact of a concept or product, providing valuable insights into its strengths and weaknesses.

When to use Evaluative Research?

Evaluative research should be employed during the development phase of a product or design to determine whether it meets the intended goals and user needs. It is particularly useful when there are uncertainties about a design’s viability or when feedback from potential users is necessary to refine the concept.

When not to use Evaluative Research?

Evaluative research may not be appropriate in the early brainstorming stages when ideas are still being formed and not yet solidified. Additionally, if sufficient data exists from previous studies or designs, conducting new evaluative research may be redundant.

What is the anatomy of Evaluative Research?

The anatomy of evaluative research includes defining clear criteria and hypotheses, selecting appropriate methods for testing (such as surveys, usability tests, or A/B testing), collecting and analyzing data, and drawing conclusions to inform design decisions. This structured approach ensures that the research yields reliable and actionable insights.