What is Eye Tracking?

Eye tracking is a technique that records gaze to analyze attention and scanning patterns. It involves the use of specialized devices that track the movement and position of the eyes, providing insights into how users interact with visual elements.

When to use Eye Tracking?

Eye tracking is particularly useful in user research when you want to understand how users focus on and navigate through visual information. It can help identify which areas attract attention and how users scan content, making it valuable for optimizing design and improving user experience.

When not to use Eye Tracking?

Eye tracking may not be necessary for every user research scenario. It is less effective in contexts where qualitative feedback or emotional responses are more relevant than visual attention. Additionally, it can be overkill for simple usability tests where direct observation or surveys may suffice.

What is the anatomy of Eye Tracking?

The anatomy of eye tracking includes the tracking hardware (such as cameras and infrared light sources), software for data analysis, and the metrics generated (like fixation duration, saccades, and heatmaps) that help visualize gaze patterns and user engagement.