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Formative vs Summative Evaluation

Evaluation during design for improvement vs. final evaluation for decision-making.

Formative vs Summative Evaluation

Evaluation during design for improvement vs. final evaluation for decision-making.

In User Research

What is Formative Evaluation?

Formative evaluation refers to the ongoing assessment conducted during the design process. Its primary purpose is to gather feedback and information that can be used to improve the design and functionality of a project before its final implementation.

When to use Formative Evaluation?

Use formative evaluation when you are in the early stages of development and need to understand how well your design is meeting user needs. It is particularly valuable when making iterative changes and enhancements based on user feedback.

When not to use Formative Evaluation?

Formative evaluation is not suitable for making final decisions about a project or product. It should not be relied upon when the design is complete and ready for launch, as its focus is on improvement rather than final assessment.

What is the anatomy of Formative Evaluation?

The anatomy of formative evaluation includes methods such as user testing, surveys, and focus groups. These tools help collect qualitative and quantitative data that inform design adjustments, ensuring that the final product aligns with user expectations and requirements.

What is Summative Evaluation?

Summative evaluation is the assessment that occurs at the end of a project or program. It aims to determine the overall effectiveness and impact of the initiative, providing a conclusive understanding of how well the objectives have been met.

When to use Summative Evaluation?

Use summative evaluation when you need to assess the final outcomes of a project. It is essential for decision-making processes, particularly when determining whether to continue, scale, or modify a program based on its success or failure.

When not to use Summative Evaluation?

Summative evaluation should not be used during the design phase or when iterative improvements are still being made. It is inappropriate for gathering ongoing feedback, as its focus is on final results rather than developmental insights.

What is the anatomy of Summative Evaluation?

The anatomy of summative evaluation includes metrics such as overall user satisfaction, performance outcomes, and cost-effectiveness analysis. These components help in quantifying the success of a project and making informed decisions for future initiatives.