What is a Heatmap?

A heatmap is a data visualization technique that represents the intensity of user interactions, such as clicks or gaze, across a user interface. It utilizes color gradients to indicate areas of high and low activity, enabling designers and researchers to comprehend user behavior effectively.

When to use Heatmap?

Heatmaps are particularly useful during user research to analyze how users interact with an interface. They can help identify which elements attract attention, guide improvements in design, and enhance user experience by revealing patterns in user engagement.

When not to use Heatmap?

Heatmaps may not be suitable when dealing with low-traffic areas or when precise quantitative data is required. They are also less effective in scenarios where user behavior is influenced by dynamic content changes, as they may not accurately reflect real-time interactions.

What is the anatomy of a Heatmap?

A heatmap typically consists of a grid overlay on the interface, with colors ranging from cool to warm representing varying levels of user engagement. Key components include data points that represent interactions, a color scale to interpret intensity, and annotations that may provide context for specific areas of interest.