What is Jobs To Be Done (JTBD)?

Jobs To Be Done (JTBD) is a framework that emphasizes understanding the user's needs by focusing on the specific jobs they want to accomplish. It helps identify the desired outcomes and success criteria from the user's perspective, allowing for better alignment of products and services to meet those needs.

When to use JTBD?

JTBD should be utilized when developing new products, refining existing services, or conducting user research. It is particularly effective in situations where understanding user motivations and desired outcomes is critical for innovation and improving user experience.

When not to use JTBD?

JTBD may not be suitable in scenarios where the focus is solely on technical specifications or when the product development process is heavily driven by existing solutions without considering user needs. Additionally, if the project lacks a clear user base or context, JTBD may not provide meaningful insights.

What is the anatomy of JTBD?

The anatomy of JTBD includes key components such as the user's job statements, which articulate what the user is trying to achieve, the context in which these jobs occur, and the metrics for success, which define how users measure the completion of their jobs. Understanding these elements is crucial for designing effective solutions that truly resonate with users.