In User Research
What is a Research Plan?
A Research Plan is a comprehensive document that outlines the objectives and scope of a research project, detailing the methods to be employed, metrics for measuring success, timeline for completion, and potential risks associated with the research.
When to use a Research Plan?
A Research Plan should be used when embarking on user research projects to ensure that all aspects of the research are clearly defined and organized. It helps in aligning team members on goals and expectations, thereby facilitating a smoother research process.
When not to use a Research Plan?
A Research Plan may not be necessary for informal research activities or when the project scope is very small and straightforward. In cases where rapid insights are needed without extensive planning, a simplified approach may suffice.
What is the anatomy of a Research Plan?
The anatomy of a Research Plan includes key components such as goals, which define the purpose of the research; scope, which delineates the boundaries of the research; methods, which specify how data will be collected; metrics, which establish how success will be evaluated; timeline, which outlines the schedule for the research; and risks, which identify potential challenges that may arise during the research process.