What is Retargeting?

Retargeting, also known as remarketing, is a digital marketing strategy that involves showing targeted ads to users who have previously visited your website, used your app, or interacted with your brand in some way but didn't convert.

When to use Retargeting?

Retargeting is effective when you have sufficient website traffic, want to increase conversion rates, need to nurture leads who aren't ready to buy immediately, or want to increase brand recall and stay top-of-mind with potential customers.

When might Retargeting be less effective?

Retargeting may be less effective for impulse purchases, when targeting lists are too small, if ad frequency becomes annoying to users, or for products with very long consideration periods where interests may change.

What is the importance of Retargeting in Marketing?

Retargeting typically has higher conversion rates than cold advertising, helps recover potentially lost customers, increases brand awareness, and provides better ROI by focusing on users who have already shown interest in your products or services.