What is Saturation?

Saturation refers to the point in qualitative research where no new themes or insights are emerging from the data collection process. It indicates that the research has reached a sufficient level of understanding regarding the subject matter.

When to use Saturation?

Saturation should be considered when conducting qualitative studies, particularly during interviews or focus groups, to determine when to stop collecting data. It helps researchers know when they have gathered enough information to address their research questions comprehensively.

When not to use Saturation?

Saturation may not be applicable in studies with very limited sample sizes or where the research question is too broad, leading to ongoing new themes. In such cases, researchers should be cautious about concluding data collection prematurely.

What is the importance of Saturation in User Research?

In user research, saturation is crucial as it ensures that the findings are robust and reflective of the user experience. Achieving saturation helps validate the research results, providing confidence that the insights collected are comprehensive and accurate.