The design of the Paper Tiger website reflects a thoughtful and modern approach to typography and layout. The clean lines and ample white space create an inviting atmosphere, allowing users to navigate the site effortlessly. The choice of typography is particularly striking; it combines contemporary sans-serif fonts that enhance readability with a playful twist that embodies the brand's creative spirit.

Color usage is another noteworthy aspect of the design. The palette leans towards soft, muted tones that evoke a sense of calm and focus, making it easy for visitors to engage with the content without feeling overwhelmed. This strategic choice not only aligns with the brand identity but also fosters a welcoming environment for users to explore.

Overall, the Paper Tiger website blends functionality with aesthetic appeal, resulting in a user-friendly experience that feels both professional and approachable. It's a great example of how design can enhance a brand's message while ensuring that the user journey remains a priority.