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JKR and D&AD craft a magnetic new identity to celebrate creativity in motion

The collaboration between JKR and D&AD highlights a dynamic approach to branding that emphasizes creativity and innovation.

JKR and D&AD craft a magnetic new identity to celebrate creativity in motion

The collaboration between JKR and D&AD highlights a dynamic approach to branding that emphasizes creativity and innovation.

August 19, 2025

JKR and D&AD craft a magnetic new identity to celebrate creativity in motion

In Branding

In a vibrant move to honor creativity, JKR and D&AD have collaborated to unveil a captivating new identity that embodies the essence of "creativity in motion." This initiative showcases not only their design prowess but also their commitment to celebrating the dynamic nature of artistic expression.

The new identity is magnetic, drawing attention and inspiring those who encounter it. The design reflects a fresh perspective, encouraging individuals to embrace creativity in all its forms. By blending innovative elements with a touch of whimsy, the identity resonates with artists and creators alike.

This endeavor is not just about aesthetics; it represents a philosophy that creativity is an ever-evolving journey. JKR and D&AD invite everyone to explore this journey, emphasizing that creativity is not a destination, but a continuous process. Whether you are a professional in the field or someone simply looking to express themselves, this new identity serves as a reminder of the power of imagination and the importance of celebrating it.

As we dive into this new era of creative expression, let’s remember that every idea has the potential to spark something extraordinary. So, get ready to be inspired and to embrace your own creativity in motion!