August 19, 2025

In Branding
In a world where finance often feels daunting and overly complex, Makosch has taken a refreshing step forward by embracing a thoughtful rebrand led by the creative agency 20(SOMETHING). This initiative aims to reimagine finance for a new generation, making it more accessible and relatable.
The rebranding isn't just about a new logo or color palette; it's about changing the way people perceive financial services. By focusing on clarity and connection, Makosch is striving to break down the barriers that often keep younger audiences at arm's length from financial literacy and services.
With a keen understanding of its audience, the brand is committed to creating an inviting atmosphere where financial discussions can flourish. This rebrand seeks to inspire trust and engagement, ensuring that users feel empowered to take control of their financial futures.
As we look to the future, Makosch's approach serves as a reminder that finance can be reimagined. It can be simple, approachable, and even enjoyable. By resonating with the values and needs of a new generation, Makosch is not just changing its image; it’s leading a movement toward a more inclusive financial landscape.
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