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Naked Paper's unbleached revolution: Otherway's rebrand of the bamboo toilet paper challenger

Naked Paper's rebranding emphasizes sustainability and eco-friendliness, positioning bamboo toilet paper as a viable alternative in the market.

Naked Paper's unbleached revolution: Otherway's rebrand of the bamboo toilet paper challenger

Naked Paper's rebranding emphasizes sustainability and eco-friendliness, positioning bamboo toilet paper as a viable alternative in the market.

August 19, 2025

Naked Paper's unbleached revolution: Otherway's rebrand of the bamboo toilet paper challenger

In Branding

Naked Paper is making waves in the eco-friendly market with its unbleached bamboo toilet paper. Recently, they underwent a rebrand through Otherway, a move that aims to not only refresh their image but also to emphasize their commitment to sustainability.

Bamboo is often touted as a remarkable alternative to traditional trees used in paper production. It grows rapidly and requires fewer resources, making it a more environmentally friendly option. Naked Paper has harnessed this potential, crafting a product that is both gentle on the skin and the planet.

The rebranding effort is more than just aesthetics. It highlights the importance of choosing products that are not only effective but also sustainable. Naked Paper wants consumers to feel good about their choices, knowing they are contributing to a healthier environment.

In a world where sustainable practices are becoming increasingly essential, Naked Paper stands out. Their unbleached toilet paper is a testament to innovation in the face of environmental challenges. By choosing this product, you are not just buying toilet paper; you are supporting a movement towards a more conscious lifestyle.

So, the next time you reach for that roll, consider the impact of your choice. Naked Paper is here to remind us that even the simplest products can make a significant difference.