Untold's new identity by The Working Assembly swaps generic wellness visuals for intimate, painterly scenes. The custom AI illustration system uses muted earth tones and visible brushwork, creating images that feel more human than algorithmic. The wordmark and symbol logo are simple, letting the expressive art carry the emotional weight.

Across posters and in-app imagery, the brand relies on quiet moments: a hand reaching for a sofa, a glowing phone on a kitchen table. It's a deliberate move away from the over-polished look of most AI-generated work, grounding the product in human experience. The rebrand suggests AI can be a craft tool, not just a shortcut.